TGI Europa

TGI Europa is a continuous survey of consumer product-usage, lifestyle, media exposure and attitudes across Britain, France, Germany and Spain. Established in 1999, Europa provides actionable and independent marketing information on adults aged 15+ (14+ in Spain).

TGI Europa enables:

• Media evaluation, sales, and planning
• Awareness of market trends and dynamics
• Accurate description of target groups
• Identification of opportunities for new and existing brand development
• Improved marketing strategies and advertising campaigns
• Understanding of cross-border synergies and areas of individuality

TGI Europa is:

• Insightful and actionable
• Representative of national populations (total annual sample of 54,000 adults)
• Updated twice yearly
• Single source and independent of vested interest