Press planning and optimisation

Choices4 Press Optimisation is a sophisticated but easy-to-use programme enabling the user to build, compare and contrast press schedules based on a target’s demographic and behavioural characteristics.

The program allows the user to calculate quickly the coverage and frequency of any given press campaign. A comprehensive utility enables the construction of detailed cost files and the inclusion of buying-deals in best-schedule calculations.

Maximum efficiency is achieved through the use of genetic algorithms, which optimise plans against budget, reach and frequency criteria.