About

TGI enables:

• Understanding of consumer attitudes, motivations, and behaviour
• Comprehensive market segmentation
• Accountability in marketing and communication strategies

First established in Great Britain 1969, TGI has provided actionable single-source data across six decades. Over this time, TGI has expanded to cover more than 60 countries.

In Germany, TGI is representative of all adults aged 15+ and is used by many kinds of businesses, including brand owners, media owners, and advertising agencies.

About Kantar Media

Established in more than 50 countries, the Kantar Media Group measures all media – print, radio, TV, Internet, social media, cinema and outdoor – worldwide, 24 hours a day, seven days a week, and offers a full range of insights, analyses and audience measurement services through its business units: TGI & Custom, Kantar Media Intelligence and Kantar Media Audiences.

Kantar Media draws upon its considerable industry expertise to provide media and marketing intelligence, including advertising expenditure monitoring, advertising monitoring, audience measurement, market influence analytics, online consumer behaviour tracking, news monitoring, sports sponsorship evaluation and more.  Kantar Media companies track more than three million brands and provide vital market intelligence to 20,000 customers around the world.

Corporate information

TGI Europa
c/o Millward Brown Germany GmbH
Kleyerstaße 88
60326 Frankfurt a.M.
Germany

Telephone: +49 69 – 73944 117
Fax: +49 69 – 73944 100
Email: Stefan Bauer Daniel Lorenz